Barcelona welcomes global leaders in business tourism
From November 18 to 20, 2025, Barcelona will once again become the global epicenter of the meetings, incentives, conferences, and events (MICE) industry with a new edition of IBTM World.
This major professional event, held at Fira de Barcelona – Gran Via venue, will bring together more than 2,500 exhibitors and thousands of visitors from around the world.
Over three vibrant days, the city will be filled with opportunities to do business, discover trends, and forge strategic partnerships in an inspiring and dynamic environment.
What is IBTM World and why is it so important?
IBTM World is one of the most significant international events on the MICE calendar. Each year, it brings together congress organizers, incentive travel agencies, tourist destinations, hotels, convention centers, and service providers linked to the event industry.
Its goal is clear: to promote innovation, networking, and the creation of memorable experiences in the world of business travel.
This year’s edition will focus on emerging event technologies, sustainability, well-being in the workplace, and the transformation of corporate tourism.
Participating in IBTM World means accessing cutting-edge knowledge, inspiration, and high-level professional contacts, all in one of Europe’s most welcoming and vibrant cities.
Practical information: dates, opening hours, and how to get there
Dates: November 18–20, 2025
Venue: Fira de Barcelona – Gran Via (Av. Joan Carles I, 64, L’Hospitalet de Llobregat)
Opening hours:
• Tuesday 18: 8:45 a.m. – 6:00 p.m.
• Wednesday 19: 8:45 a.m. – 7:00 p.m.
• Thursday 20: 8:45 a.m. – 5:00 p.m.
How to get there from Hotel Continental Palacete:
Our hotel, located at Rambla de Catalunya 30 – corner with Carrer Diputació, is about 25 minutes away by metro from the Gran Via venue.
Take L3 (green line) from Passeig de Gràcia and transfer to L9 Sud towards Europa/Fira. You can also reach the venue easily by bus or taxi.
How to get there from Hotel Continental Barcelona:
Situated right on La Rambla 138, the hotel is also around 25–30 minutes away by metro.
Take the L3 (green line) from Liceu station to Zona Universitària, then transfer to L9 Sud and continue to Europa/Fira.
Alternatively, taxis and direct bus services offer a fast and comfortable connection to the fairground.
A perfect stay to enjoy Barcelona from its heart
If you are attending IBTM World, staying at Hotel Continental Palacete or Hotel Continental Barcelona allows you to combine business and comfort right in the heart of the city.
Our prime locations, next to the elegant Passeig de Gràcia and just steps from Plaça Catalunya, offer easy access to the fair venue while inviting you to enjoy Barcelona after a busy day.
You will also find:
• 24-hour breakfast and buffet, ideal for early risers or guests who prefer to dine in and enjoy our century-old lounge with a variety of dishes, snacks, and drinks.
• Charming spaces such as our Versailles-style lounges or balconies overlooking Rambla de Catalunya or Las Ramblas, perfect for relaxing or preparing meetings.
• Free Wi-Fi and quiet work areas.
• Flexible check-out options and personalized service for guests attending professional events.
Barcelona, capital of business tourism and inspiration
IBTM World reinforces Barcelona’s role as a leading destination for business tourism and congresses, while also celebrating its spirit as an open, creative, and sustainable city.
Beyond the fair, we encourage you to take advantage of your stay to explore some of the city’s many highlights:
• Stroll through the Eixample and admire its modernist treasures, such as Casa Batlló or La Pedrera.
• Enjoy a seaside dinner or experience the atmosphere of the Gothic Quarter.
• Visit the Picasso Museum or MACBA, and let yourself be inspired by the art and history that fill its streets.
We look forward to welcoming you soon
Enjoy the comfort of our emblematic family-run hotels, the warm hospitality of our team, and an unbeatable central location to make the most of your IBTM World experience in the heart of Barcelona.
Live Barcelona with all the charm and efficiency your professional trip deserves.
