{"id":9756,"date":"2026-08-25T12:59:50","date_gmt":"2026-08-25T11:59:50","guid":{"rendered":"https:\/\/blog.hotelcontinental.com\/?p=9756"},"modified":"2026-08-25T12:59:55","modified_gmt":"2026-08-25T11:59:55","slug":"ibtm-world-2026-barcelona-the-world-capital-of-business-meetings","status":"publish","type":"post","link":"https:\/\/blog.hotelcontinental.com\/es\/ibtm-world-2026-barcelona-the-world-capital-of-business-meetings\/","title":{"rendered":"IBTM World 2026: Barcelona, capital mundial del turismo de reuniones"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Aterriza la 22\u00aa edici\u00f3n del gran sal\u00f3n MICE en la ciudad bajo el lema \u00abThe Age of Disruption\u00bb<\/h3>\n\n\n\n<p>Los pr\u00f3ximos 17 al 19 de noviembre, Barcelona recibe un a\u00f1o m\u00e1s el evento congresual m\u00e1s importante del contexto global: el <a href=\"https:\/\/www.ibtmworld.com\/\">IBTM World<\/a>, el gran encuentro internacional del turismo de reuniones, incentivos, congresos y eventos.<\/p>\n\n\n\n<p>Fira Barcelona Gran Via acoger\u00e1 a m\u00e1s de 12.000 profesionales del sector y a m\u00e1s de 2.500 expositores, entre destinos, hoteles, proveedores tecnol\u00f3gicos y agencias, procedentes de m\u00e1s de 150 pa\u00edses. Una cifra que confirma, una vez m\u00e1s, por qu\u00e9 Barcelona se ha consolidado como una de las capitales europeas de referencia para el turismo de negocios.<\/p>\n\n\n\n<p>Aqu\u00ed la informaci\u00f3n clave para reservar su entrada y preparar su visita:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fechas:<\/strong> 17\u201319 de noviembre de 2026<\/li>\n\n\n\n<li><strong>Ubicaci\u00f3n:<\/strong> <a href=\"https:\/\/www.ibtmworld.com\/en-gb\/visit\/venue-and-travel.html\">Fira Barcelona Gran Via<\/a>, Av. Joan Carles I, 64, L&#8217;Hospitalet de Llobregat<\/li>\n\n\n\n<li><strong>Web oficial:<\/strong> <a href=\"https:\/\/www.ibtmworld.com\/en-gb.html\">ibtmworld.com<\/a><\/li>\n\n\n\n<li><strong>Registro:<\/strong> <a href=\"https:\/\/www.ibtmworld.com\/en-gb\/select-tickets.html\">Inscripci\u00f3n online<\/a><\/li>\n\n\n\n<li><strong>Programa:<\/strong> <a href=\"https:\/\/www.ibtmworld.com\/en-gb\/show-agenda.html\">Agenda del sal\u00f3n<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/JAOiLTQf4F4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Una edici\u00f3n marcada por la disrupci\u00f3n<\/strong><\/h3>\n\n\n\n<p>La edici\u00f3n 2026 gira en torno a un lema que resume bien el momento que vive la industria: <strong>\u00abThe Age of Disruption\u00bb<\/strong>. El programa abordar\u00e1 la irrupci\u00f3n acelerada de la inteligencia artificial, los presupuestos cada vez m\u00e1s ajustados y las crecientes exigencias de los asistentes a la hora de medir el retorno real de cada evento.<\/p>\n\n\n\n<p>Entre las novedades de esta edici\u00f3n destaca el <strong>AI for Events \u2013 Demo Day LIVE<\/strong>, un espacio donde se mostrar\u00e1 en directo c\u00f3mo la inteligencia artificial ya est\u00e1 transformando la creaci\u00f3n de agendas, las propuestas de patrocinio o el an\u00e1lisis de resultados en tiempo real. Tambi\u00e9n regresa <strong>IBTM Ignite<\/strong>, el escaparate dedicado a startups emergentes que est\u00e1n reinventando la forma de planificar y medir eventos.<\/p>\n\n\n\n<p>Es una fotograf\u00eda fascinante de hacia d\u00f3nde camina el sector: m\u00e1s datos, m\u00e1s automatizaci\u00f3n, m\u00e1s exigencia de resultados. Y, precisamente por eso, tambi\u00e9n un momento en el que el valor de lo humano y la conexi\u00f3n personal real como la acogida, el trato cercano, la atenci\u00f3n personalizada, la mirada directa, se vuelve m\u00e1s visible y necesario que nunca.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/vYQraM4iDgg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Barcelona, ciudad anfitriona por vocaci\u00f3n<\/strong><\/h3>\n\n\n\n<p>Que IBTM World elija Barcelona no es casualidad. La ciudad cuenta con el respaldo institucional de Turisme de Barcelona, el Ajuntament de Barcelona, el Gremi d&#8217;Hotels de Barcelona y el Catalunya Convention Bureau, entre otros socios locales que a\u00f1o tras a\u00f1o facilitan la llegada de decenas de miles de visitantes profesionales.<\/p>\n\n\n\n<p>Fira Barcelona Gran Via est\u00e1 muy bien conectada con nuestros hoteles situados en el centro de la ciudad: la l\u00ednea 9 de metro une el recinto directamente con Pla\u00e7a Espanya y, desde ah\u00ed, con el resto de la trama urbana. En poco m\u00e1s de veinte minutos, quien participa en el sal\u00f3n puede pasar de una sala de reuniones al Hotel Continental Barcelona y Continental Palacete para descansar, disfrutar del bufet abierto 24h invitaci\u00f3n del hotel o pasear por el coraz\u00f3n hist\u00f3rico de Barcelona.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>El otro lado del turismo de negocios<\/strong><\/h3>\n\n\n\n<p>Quienes viajan por trabajo a un sal\u00f3n como IBTM World suelen tener las agendas al minuto: reuniones concertadas, ponencias, encuentros de networking. Pero tambi\u00e9n saben que el lugar donde se alojan marca la diferencia entre un viaje de negocios m\u00e1s y una experiencia que se recuerda.<\/p>\n\n\n\n<p>En el Hotel Continental Barcelona, en plena Rambla, tocando plaza Catalunya, y en el Hotel Continental Palacete, en la elegante Rambla de Catalunya, llevamos ocho generaciones recibiendo a viajeros de todo el mundo. Sabemos que, despu\u00e9s de una jornada intensa de feria, lo que m\u00e1s se agradece no es solo una buena ubicaci\u00f3n, sino sentirse acogido de verdad. Por eso combinamos la cercan\u00eda al centro hist\u00f3rico con un trato familiar y cercano. Nuestra vocaci\u00f3n siempre ha sido la hospitalidad.<\/p>\n\n\n\n<p>Para quienes acudan a IBTM World este noviembre, alojarse en el centro permite adem\u00e1s aprovechar el viaje m\u00e1s all\u00e1 del recinto ferial: una copa de cava de bienvenida al llegar, un desayuno con vistas a La Rambla, o simplemente la posibilidad de terminar el d\u00eda con un paseo por el Passeig de Gr\u00e0cia o por La Rambla antes de volver a la agenda del d\u00eda siguiente.<\/p>\n\n\n\n<p>Si su empresa participa en IBTM World 2026 y busca alojamiento con car\u00e1cter propio en el centro de Barcelona, ser\u00e1 un placer recibirles.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aterriza la 22\u00aa edici\u00f3n del gran sal\u00f3n MICE en la ciudad bajo el lema \u00abThe Age of Disruption\u00bb Los pr\u00f3ximos 17 al 19 de noviembre, Barcelona recibe un a\u00f1o m\u00e1s el evento congresual m\u00e1s importante del contexto global: el IBTM World, el gran encuentro internacional del turismo de reuniones, incentivos, congresos y eventos. Fira Barcelona [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,286,3],"tags":[347,348,130,55,971,1034],"class_list":["post-9756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barcelona","category-congress","category-hotel-continental","tag-barcelona","tag-hotel-continental","tag-hotel-continental-barcelona","tag-hotel-continental-palacete","tag-ibtm-world-2025","tag-mice-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IBTM 2026: Barcelona, the World Capital of Business Meetings<\/title>\n<meta name=\"description\" content=\"IBTM World 2026 lands in Barcelona 17\u201319 Nov. 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