{"id":9361,"date":"2025-11-05T22:38:33","date_gmt":"2025-11-05T21:38:33","guid":{"rendered":"https:\/\/blog.hotelcontinental.com\/?p=9361"},"modified":"2025-11-05T22:38:46","modified_gmt":"2025-11-05T21:38:46","slug":"ibtm-world-2025-the-leading-international-mice-event-arrives-in-barcelona","status":"publish","type":"post","link":"https:\/\/blog.hotelcontinental.com\/es\/ibtm-world-2025-the-leading-international-mice-event-arrives-in-barcelona\/","title":{"rendered":"IBTM WORLD 2025: LA GRAN CITA INTERNACIONAL DEL SECTOR MICE LLEGA A BARCELONA"},"content":{"rendered":"

Barcelona se prepara para acoger a los l\u00edderes del turismo de negocios<\/strong><\/h3>\n\n\n\n

Del 18 al 20 de noviembre de 2025<\/strong>, Barcelona volver\u00e1 a convertirse en el epicentro mundial del turismo de reuniones, incentivos, congresos y eventos (MICE), con la celebraci\u00f3n de una nueva edici\u00f3n de IBTM World<\/strong>. Este encuentro profesional, que tendr\u00e1 lugar en el recinto Gran Via de Fira de Barcelona<\/strong>, reunir\u00e1 a m\u00e1s de 2.500 expositores<\/strong> y a miles de visitantes procedentes de todos los rincones del planeta.<\/p>\n\n\n\n

Durante tres intensas jornadas, la ciudad se llenar\u00e1 de oportunidades para hacer negocios, descubrir tendencias y crear alianzas estrat\u00e9gicas en un entorno vibrante e inspirador.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfQu\u00e9 es IBTM World y por qu\u00e9 es tan relevante?<\/strong><\/h3>\n\n\n\n

IBTM World es uno de los eventos internacionales m\u00e1s importantes del calendario MICE. Cada a\u00f1o, re\u00fane a organizadores de congresos, agencias de incentivos, destinos tur\u00edsticos, hoteles, centros de convenciones y proveedores de servicios<\/strong> vinculados al sector de los eventos.
El objetivo es claro: impulsar la innovaci\u00f3n, el networking y la creaci\u00f3n de experiencias memorables<\/strong> en el \u00e1mbito de los viajes de negocios.<\/p>\n\n\n\n

En esta edici\u00f3n, los contenidos girar\u00e1n en torno a las nuevas tecnolog\u00edas aplicadas a los eventos, la sostenibilidad, el bienestar en el entorno laboral y la transformaci\u00f3n del turismo corporativo.<\/p>\n\n\n\n

Participar en IBTM World significa acceder a conocimiento de vanguardia, inspiraci\u00f3n y contactos de alto nivel<\/strong>, en una de las ciudades m\u00e1s din\u00e1micas y acogedoras de Europa.<\/p>\n\n\n\n

Informaci\u00f3n pr\u00e1ctica: fechas, horarios y c\u00f3mo llegar<\/strong><\/h3>\n\n\n\n

Fechas:<\/strong> del 18 al 20 de noviembre de 2025
Lugar:<\/strong> Fira de Barcelona \u2013 Recinto Gran Via (Av. Joan Carles I, 64, L\u2019Hospitalet de Llobregat)
Horarios:<\/strong><\/p>\n\n\n\n

    \n
  • Martes 18: de 8:45 a 18:00 h<\/li>\n\n\n\n
  • Mi\u00e9rcoles 19: de 8:45 a 19:00 h<\/li>\n\n\n\n
  • Jueves 20: de 8:45 a 17:00 h<\/li>\n<\/ul>\n\n\n\n

    C\u00f3mo llegar desde el Hotel Continental Palacete:<\/strong><\/p>\n\n\n\n

    Nuestro hotel, situado en Rambla de Catalunya 30 \u2013 esquina con calle Diputaci\u00f3, se encuentra a unos 25 minutos en metro del recinto Gran Via.<\/p>\n\n\n\n

    Puede tomar la L3 (l\u00ednea verde) desde Passeig de Gr\u00e0cia y hacer trasbordo a la L9 Sud en direcci\u00f3n a Europa\/Fira. Tambi\u00e9n puede llegar f\u00e1cilmente en autob\u00fas o taxi.<\/p>\n\n\n\n

    C\u00f3mo llegar desde el Hotel Continental Barcelona:<\/strong><\/p>\n\n\n\n

    Ubicado en plena Rambla 138, el hotel est\u00e1 a unos 25\u201330 minutos en metro del recinto ferial.<\/p>\n\n\n\n

    Tome la L3 (l\u00ednea verde) desde la estaci\u00f3n Liceu hasta Zona Universit\u00e0ria, y despu\u00e9s haga trasbordo a la L9 Sud hasta Europa\/Fira.<\/p>\n\n\n\n

    Otra opci\u00f3n c\u00f3moda y r\u00e1pida es desplazarse en taxi o en autobuses directos que conectan con el recinto.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Una oportunidad para disfrutar Barcelona desde el coraz\u00f3n de la ciudad<\/strong><\/h3>\n\n\n\n

    Si asiste a IBTM World, alojarse en el Hotel Continental Palacete o en Hotel Continental Barcelona <\/strong>le permitir\u00e1 combinar trabajo y bienestar en pleno centro de Barcelona.<\/p>\n\n\n\n

    Nuestras ubicaciones, junto al elegante Rambla de Catalunya, paralela al Passeig de Gr\u00e0cia y en las famosas Ramblas esquina con la Pla\u00e7a de Catalunya, facilita el acceso al recinto ferial y le invita a disfrutar de la ciudad despu\u00e9s de una jornada intensa.<\/p>\n\n\n\n

    Adem\u00e1s, encontrar\u00e1:<\/p>\n\n\n\n

      \n
    • Desayuno y buffet abierto las 24 horas<\/strong>, ideal para quienes comienzan temprano o prefieren no salir a cenar y disfrutar en nuestro sal\u00f3n centenario de alguno de nuestros platos y snacks y bebidas a disposici\u00f3n.<\/li>\n\n\n\n
    • Ambiente confortable y espacios con encanto<\/strong> como nuestros salones estilo Versailles o nuestros balcones sobre la Rambla Catalunya o Las Ramblas para descansar o preparar reuniones.<\/li>\n\n\n\n
    • Wi-Fi gratuito y zonas de trabajo tranquilas<\/strong>.<\/li>\n\n\n\n
    • Posibilidad de check-out flexible<\/strong> y atenci\u00f3n personalizada para hu\u00e9spedes que asisten a eventos profesionales.<\/li>\n<\/ul>\n\n\n\n

      Barcelona, capital del turismo de negocios y de la inspiraci\u00f3n<\/strong><\/h3>\n\n\n\n

      IBTM World refuerza el papel de Barcelona como destino l\u00edder en turismo de negocios y congresos, pero tambi\u00e9n como ciudad abierta, creativa y sostenible<\/strong>.<\/p>\n\n\n\n

      M\u00e1s all\u00e1 de la feria, le recomendamos aprovechar su estancia para descubrir algunos de los grandes atractivos de la ciudad:<\/p>\n\n\n\n

        \n
      • Pasee por el Eixample y sus joyas modernistas<\/strong>, como la Casa Batll\u00f3 o La Pedrera.<\/li>\n\n\n\n
      • Disfrute de una cena con vistas al mar o explore el ambiente del Barrio G\u00f3tico<\/strong>.<\/li>\n\n\n\n
      • Visite el Museo Picasso o el MACBA<\/strong>, y d\u00e9jese inspirar por el arte y la historia que respiran sus calles.<\/li>\n<\/ul>\n\n\n\n

        Esperamos recibirle muy pronto<\/strong><\/h3>\n\n\n\n

        Disfrute de la comodidad de nuestros hoteles emblem\u00e1ticos y familiares, del trato cercano de nuestro equipo y de una ubicaci\u00f3n inmejorable para vivir la experiencia de IBTM World en el coraz\u00f3n de Barcelona.<\/p>\n\n\n\n

        Viva Barcelona con todo el encanto y la eficiencia que merece su viaje profesional.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

        Barcelona se prepara para acoger a los l\u00edderes del turismo de negocios Del 18 al 20 de noviembre de 2025, Barcelona volver\u00e1 a convertirse en el epicentro mundial del turismo de reuniones, incentivos, congresos y eventos (MICE), con la celebraci\u00f3n de una nueva edici\u00f3n de IBTM World. Este encuentro profesional, que tendr\u00e1 lugar en el […]<\/p>\n","protected":false},"author":2,"featured_media":9363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,286,3],"tags":[347,973,348,130,55,971,972],"class_list":["post-9361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barcelona","category-congress","category-hotel-continental","tag-barcelona","tag-corporate-events","tag-hotel-continental","tag-hotel-continental-barcelona","tag-hotel-continental-palacete","tag-ibtm-world-2025","tag-mice-barcelona"],"yoast_head":"\nIBTM 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