{"id":7446,"date":"2020-02-01T10:20:07","date_gmt":"2020-02-01T09:20:07","guid":{"rendered":"https:\/\/blog.hotelcontinental.com\/?p=7446"},"modified":"2020-02-01T10:20:07","modified_gmt":"2020-02-01T09:20:07","slug":"the-power-of-trust-travelclick-and-hotel-continental","status":"publish","type":"post","link":"https:\/\/blog.hotelcontinental.com\/es\/the-power-of-trust-travelclick-and-hotel-continental\/","title":{"rendered":"El poder de la Confianza: Travelclick y Hotel Continental"},"content":{"rendered":"

Travelclick & Hotel Continental: Una historia de \u00e9xito <\/strong><\/p>\n

Cuando dos organizaciones colaboran y se cuidan mutuamente a lo largo de los a\u00f1os se genera una confianza indestructible. Y es que la confianza es la base de las relaciones a largo plazo entre personas y, en este caso, entre el proveedor, Travelclick, y un cliente, Hotel Continental.<\/p>\n

Descubre en este post c\u00f3mo la alianza duradera de TravelClick con el Hotel Continental \u00a0\u00a0ha ayudado al mantenimiento actualizado de la tecnolog\u00eda y a la mejora de su rendimiento.<\/p>\n

\"hotel<\/p>\n

Hoteles peque\u00f1os y familiares con casi 200 a\u00f1os de tradici\u00f3n familiar <\/strong><\/p>\n

El caso de Travelclick, proveedor web y motor de reservas online, es un claro ejemplo de \u00e9xito en la elecci\u00f3n de p\u00e0rtner tecnol\u00f3gico. \u00a0Profesionalidad y foco en las necesidades de Hotel Continental que, aun siendo hoteles familiares y de peque\u00f1o tama\u00f1o, han conseguido perdurar con \u00e9xito a lo largo de la historia. Esfuerzo, dedicaci\u00f3n, actualizaci\u00f3n a los tiempos y una gran vocaci\u00f3n de servicio, no s\u00f3lo hacia la clientela, sino tambi\u00e9n hacia el equipo, los proveedores y el entorno que le rodea. As\u00ed es c\u00f3mo el Hotel Continental ha construido su prop\u00f3sito.<\/p>\n

\u201cLa reserva directa nos ayuda a mejorar tu experiencia\u201d <\/strong><\/p>\n

Conseguir m\u00e1s reservas directas contribuye a mejorar el servicio de la clientela y mejora la creaci\u00f3n de valor compartido entre todos. Es sabido que las grandes centrales de reservas se adjudican comisiones que podr\u00edan considerarse en algunos casos como abusivas. El canal de reservas directo, contribuye a establecer una relaci\u00f3n m\u00e1s directa con el cliente, a ofrecerle el mejor precio, a una distribuci\u00f3n m\u00e1s equitativa de los ingresos y a un control m\u00e1s equilibrado de los gastos y de las inversiones.<\/p>\n

\u00abEn 2010, las OTAs (Online Travel Agency) no exist\u00edan. Sol\u00eda ??ser todo reserva directa, pero ahora la presi\u00f3n de las OTAs es el mayor desaf\u00edo que enfrentamos. Ahora, en Hotel Continental estamos muy centrados en reservas directas porque ello contribuye a mejorar la experiencia de nuestra clientela y de nuestro equipo; adem\u00e1s, nos posibilita ofrecer mejores tarifas.\u201d<\/p>\n

Jos\u00e9 M\u00aa Malagarriga<\/p>\n

Propietario, Hotel Continental Barcelona<\/p>\n

\"hotel<\/p>\n

Un web \u201cresponsive\u201d y campa\u00f1as directas para enamorar <\/strong><\/p>\n

La tradici\u00f3n hotelera familiar del Hotel Continental se remonta a 1826 y, como no puede ser de otra forma, a lo largo de estos a\u00f1os, ha necesitado adaptarse a la innovaci\u00f3n tecnol\u00f3gica. Gracias a las soluciones innovadoras de Travelclick se ha conseguido mantener la posici\u00f3n en el mercado, continuar mejorando los resultados y conseguir mantener y cuidar a su equipo que es fundamental para el \u00e9xito.<\/p>\n

La Soluci\u00f3n de Travelclick <\/strong><\/p>\n

A medida que la confianza del Hotel Continental en TravelClick se ha profundizado con el tiempo, han podido ser m\u00e1s creativos con su estrategia directa. Tras un enorme \u00e9xito con su primera campa\u00f1a de medios digitales y bas\u00e1ndose en la informaci\u00f3n que obtuvieron de las herramientas de inteligencia de negocios de TravelCIick, decidieron implementar una estrategia agresiva de Metasearch para dirigir el tr\u00e1fico a www.hotelcontinental.com<\/a>.<\/p>\n

Una vez que los hu\u00e9spedes llegan al canal directo del Hotel Continental, una promoci\u00f3n de oferta privada y llamadas a la acci\u00f3n les facilita reservar directamente ofreciendo la mejor tarifa. Los paquetes de TravelClick han sido fundamentales para garantizar que la clientela obtenga la mejor tarifa y opci\u00f3n para su reserva.<\/p>\n

\u201cEl motor de reservas y el canal manager nos han abierto a nuevos mercados que nunca antes hab\u00edamos alcanzado. Gracias tambi\u00e9n al \u00e9xito de las campa\u00f1as digitales hemos conseguido atraer a nuestro canal directo ya que la relaci\u00f3n de TravelClick con Google es preferente\u00bb.<\/p>\n

Jose M\u00aa Malagarriga<\/p>\n

Propietario, Hotel Continental Barcelona<\/p>\n

 <\/p>\n

El equipo de Travelclick mano a mano para dar siempre su apoyo<\/strong><\/p>\n

\u201cTodos con TravelClick nos sentimos como amigos. Nuestra alianza nos ayuda a sentirnos libres para discutir los desaf\u00edos del mercado y proponer nuevas soluciones. El soporte de TravelClick nos ha ayudado a mantener un gran crecimiento a pesar de todos los cambios y desaf\u00edos que se han producido en los \u00faltimos a\u00f1os\u00bb.<\/p>\n

Jos\u00e9 M\u00aa Malagarriga<\/p>\n

Propietario, Hotel Continental Barcelona<\/p>\n

\u00a1Muchas gracias por haber le\u00eddo hasta aqu\u00ed nuestra historia de confianza con Travelclick!<\/p>","protected":false},"excerpt":{"rendered":"

Travelclick & Hotel Continental: Una historia de \u00e9xito Cuando dos organizaciones colaboran y se cuidan mutuamente a lo largo de los a\u00f1os se genera una confianza indestructible. Y es que la confianza es la base de las relaciones a largo plazo entre personas y, en este caso, entre el proveedor, Travelclick, y un cliente, Hotel […]<\/p>\n","protected":false},"author":24,"featured_media":7448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,3,4],"tags":[347,348,130,55,8],"class_list":["post-7446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barcelona","category-hotel-continental","category-hotel-palacete","tag-barcelona","tag-hotel-continental","tag-hotel-continental-barcelona","tag-hotel-continental-palacete","tag-tripadvisor-certifies-hotel-continental-palacete-as-an-hotel-of-exellency"],"yoast_head":"\nThe 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