Barcelona,  Motor

AutoMobile Barcelona 2017

The revolution of the salons of automobiles arrives at Barcelona

Plaza Espana roundabout light trails Montjuic, Barcelona

In just four days, at Fira de Montjuïc, the new face of the Barcelona motor show, the AutoMobile Salon, will come to light.

From Thursday, May 11 to Sunday 21, you can experience this new edition that the director Enrique Lacalle himself is proud to present as the << future car show >> and that is born of the need to adapt the cars to the Mobile technology and the organisers as well as the entrepreneurs involved have bet for the connectivity of the car, sustainability and intelligent driving.

What are the Big changes?

Starting from the name, through the organization of the space, up until the participating professionals.

The Barcelona technology label is printed in the AutoMobile new show edition and for 10 days the “Motorshow” will take its traditional center stage along with the “Connected Hub”.

The Motorshow: The exhibition of automotive models has been the essence of the show since the first trade shows in 1904 and 1912. This year, the big showcase will feature the presence of major brands such as SEAT, HUNDAI, RENAULT, FERRARI and the great inclusion of TESLA. With the latter, the organization is very satisfied and augurs an unprecedented edition.

In the Test Drive area of the Motorshow, everyone who plans to get a new car will be able to test the model you want and drive it in Montjuïc. And on the “Connected Street” you can be testimony to how technology has advanced in vehicles connected from auto-driving, technology to the environment and virtual reality on wheels.

In total, the Motorshow will occupy the two main palaces of the enclosure of the Fira de Barcelona in Montjuïc.

The Connected Hub (11-12 May) was born from the pull of the Mobile World Congress and Smart City in Barcelona. It is a great area added to the Motorshow where the latest advances applied to mobility will be presented and discussed. Among the main participating companies are Google (Waze), Facebook, IBM, HP, Ericsson and Oracle.

The Connected Hub will feature three distinct areas: Inspirational Arena, Innovation Square and Smart Street.

  1. Inspirational Arena: is the meeting point of debates on the connected car, safety, smart mobility and alliances between the technology industry and the automotive industry.
  2. Innovation Square is a space where you will find everything new on connected vehicles, geolocation and cybersecurity, 3D printing or the ‘big data’.
  3. Smart Street will be the area where companies and brands will show the public their advances in technology applied to the car.

Furthermore! Parallel to this traditional and innovative cocktail that will be the new edition of the Barcelona AutoMobile Show, about 20km north of the city will be disputing the Spanish F1 Grand Prix 2017. A great opportunity for many to match these two events during the same dates and in the same place, or almost.

From Hotel Continental Barcelona and Hotel Continental Palacete we will be happy to provide all the information about these two great events that consolidate Barcelona as the capital of mobile and motor. Happy week!


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